“PSE” stands for Partners in Sports and Entertainment, and the “3” represents our three most significant areas of activity—sales, marketing and communication.

A successful management and public relations project executed for the NFL was the catalyst to create PSE-3.

For two decades we have represented nationally prominent A-List clients, helping them prosper by providing services that include sponsorship sales, product introduction, licensing and endorsements, crisis communication and marketing innovation.

We have sold over $40 million in sponsorships to support NASCAR teams, international sports competitions and coast-to-coast television projects.

Our clients receive the benefits of intimate service that a boutique organization can provide, coupled with the national and international expertise that PSE-3 has gained through business participation in North America, Europe, Asia and Africa.

What We Do

For more information, click on the services.

 

 

How to Reach Us

LPaquelet@pse-3.com
919.210.4594

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We conducted a two-year test for a proposed Adidas shoe product targeted to serious athletes. We staffed a mobile marketing vehicle that traveled to major Adidas retailers and major distance running events throughout the United States. Our team laser-measured and determined pronation of thousands of runners, uploaded the data to Germany, and Adidas shipped shoes manufactured to their personal data to the runners. Adidas indicated they would use the test results in the development of new products.

PSE-3 took its cue from NASCAR’s original network television contract and embarked on a focus on sponsorship sales in motorsports and other sports. During our 20-year company history we have sold over $40 million in sponsorships to support clients active in the United States, China, Malaysia, Botswana and the Philippines. The secret to our success with the U.S. Navy, Supercuts, Pepsi Cola and multiple casinos is our commitment to match sponsors with properties that fulfill their business objectives.

Our involvement with television content includes broadcasts and rebroadcasts of over 400 high school football games on Time Warner Cable in North Carolina and South Carolina. Our partners have led in the creation and production of broadcast programming for the Walt Disney Company, the Cleveland Browns NFL franchise, Time Warner Cable and NASCAR.

Wingate University was seeking to expand its international student population and IMG was looking for a fresh host site for its venerable internationally-televised strength competition—The World’s Strongest Man. We seized the opportunity to make two clients happy with one spectacular program. So, 32 of the strongest men in the world descended on this small university near Charlotte, mingled for a week with students and professors, presented seminars to trainers and relevant classes, and gave a spectacular performance that carried the Wingate brand to 600 million households in 110 countries and territories.

When Commerce Casino in Los Angeles wanted to enlarge its already formidable Asian customer base, we created a successful endorsement program using LPGA Chinese superstar Shanshan Feng. Not only did Ms. Feng display the Commerce Casino logo on her competitive clothing, we also placed Ms. Feng in a television show for which we negotiated Commerce Casino’s sponsorship and hosting rights. Moreover, we secured a well-known sports artist and maximized use of the portrait of Ms. Feng for multiple Commerce promotions.

We know what the media needs to property execute their jobs, and we give them the tools to distribute compelling and accurate information about our clients. We also provide media training to clients and always make sure those clients are well-schooled in talking points and properly rehearsed. That makes for great broadcast packages and print and social media articles that translate to successful messaging for clients.

PSE Content tells meaningful stories that clarify important moments in the history of sports and American society. We have researched and co-produced hours of footage featuring members of the groundbreaking 1957 Syracuse national champion lacrosse team. That team broke accepted racial and ethnic tenets while performing with excellence. We are currently marketing a series of programs called AFTER THE SCORE, which relates the fascinating stories of great athletes who accomplished much off the field.

Selling season tickets, expensive club seats and luxury suites for a new team in a new arena requires specialized expertise. When the NBA Charlotte Bobcats were preparing to move into the new Time Warner Center in Charlotte, the Bobcats’ agency of record called on us for help. They knew we had previously generated record ticket sales, record value and a record sales price for the Cleveland Browns franchise. And they knew that success tracked to our creation and execution of an exhaustive business plan. We’ve used those same skills to help a new baseball franchise in Gary, Indiana, and a hockey franchise moving into a new arena in St. Charles, Missouri. Shrewd strategic thinking is effective whether it is addressing objectives of major league or minor league franchises.

Some of our proudest moments occur when we use marketing fundamentals to help clients develop a targeted, successful, cost-efficient plan, and couple that with ground-breaking creative strategies. One example is the plan we developed for the State of North Carolina’s 100th anniversary of the First Flight. Other examples include the wildly successful management plan for the 1999 return of the Cleveland Browns to the NFL and the licensing strategy that used Dale Earnhardt and Kerry Earnhardt to establish national credibility for an Alabama sports and real estate project.

The Professional Bowlers Association (PBA) went through a tricky time when negotiating its sale to an investor. The PBA knew of our successful information management on behalf of the Cleveland Browns and the NFL and asked us to control the PBA’s very sensitive media situation. We helped the PBA avoid any media confusion and reach a successful closing.

We were retained by San Francisco law firm Morrison Foerster (“MoFo”) to provide data analysis and expert testimony to defend MoFo’s client in a billion-dollar lawsuit. The NFL Oakland Raiders filed suit in Superior Court against MoFo’s clients—the City of Oakland and Alameda County. Our anchor testimony in the multi-week trial led to a successful outcome for Morrison Foerster, the city and the county.

We specialize in reaching the right people at the right time with digital display advertising. We make sure your message appears exclusively on websites and apps that your customers and prospects visit, ensuring maximum media efficiency.

We use three primary methods to identify the digital IDs to which your ads will be sent: (1) location tracking, (2) geographic definition and (3) over 30 data sources to enable sophisticated demographic profiling.

Date privacy matters and is a priority for us. We don’t collect personal information such as names or social security numbers. Instead, we work with group data that we segment based on standard demographics to ensure a precise, focused audience.

ADVention Media has served a variety of industries including furniture, skin car, motorsports, political candidates and pet stores.